Wednesday, October 31, 2012

Networking at Trade Shows

How does your Team network at Trade Show types of Events?

The first annual Technology Forum was October 30th and AlphaKOR was proud to be After-Glow sponsor, an exhibitor and part of the Events committee.

Part of our networking plan included marketing the event to our clientele and prospects and invitations to schedule meetings at our booth.   This was well received and the Corp Team had several meetings each including some impromptu meetings with walk-by traffic.

As the Effective Leader on the Team, my role was to greet everyone and start a discussion to lead them to our booth.  There were many good discussions started and several took the time to discuss our products and services we had on display.

Interacting with the other Exhibitors including direct and indirect competitors was part of the networking strategy.   Having a pulse on your own industry helps one continue to lead.

One of the highlights of seeing results of networking was to hear our name several times mentioned during the Panel discussion between HP, IBM and Cisco.   After several mentions of a competitor and AlphaKOR, HP was bold to score the "winning" point by asking yours truly to stand up and be acknowledged!

 Wrapping up the day by taking the stage for final closing remarks and marketing the AlphaKOR name again resulted in a very successful networking opportunity at this Show.
 

 
 
 

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