Our team is attending several trade shows a year, sometimes as attendees and sometimes as exhibitors. We are looking at more trade shows to be involved in as we continue to move into new markets.
As attendees, our goals are to determine if we should keep attending the specific show each year and if we should set-up a booth. Other shows it is determined ahead of time to have a booth.
The key is understanding the industry sector and marketing core competencies we offer to help the attendees' companies.
Recently we supported a client at their trade show as part of entering a new industry. With their experience as a long-time member and connections, we were embraced by the attendees and given a very warm welcome.
This helped increase awareness and created opportunities for this new target market for AlphaKOR. This was a true partnership experience with one of our valued clients.
We are looking at investing into a professional booth to ensure we properly represent our brand at these shows. Involving our vendors and proving display products as well as swag are all part of being an exhibitor.
What strategy does your company have regarding trade shows?
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