Received a call this week from a client who eight years ago made their previous purchase. It was time to replace his home office computer! Received another call from an associate who provided a qualified referral - he has not replied to any communications over the last three years.
How often are you receiving these types of calls from your Circle of clients and associates?
We experience these types of calls from time to time and as our Circle of network continues to grow we are receiving these calls more often.
Just because we are not communicating often or our efforts seem to be ignored, there are long-term relationships in place with many different type of people who choose to reach out when they need you.
Why do these people contact us after all these years?
You already know the answer! Yes it's long-term relationships. People may not remember exactly what you did for them or exactly what you do, however, they will ALWAYS remember how you made them feel. This is what sets us apart and what Building Circles is all about. Sometimes it's the connection you made for this person or the referral you gave them or the business you gave them.
Even one of our longest clients in our "pre-AlphaKOR" portfolio (dating back to 1991) who has been dormant for several years as they handle most of their requirements themselves, called recently asking if we had a specific core competency. Yes we do! The call came in simply based on the long-term relationship asking if we could assist.
Thank-you to everyone in our Circle for continuing to support us on a regular basis. From the clients with multiple requests per day all the way to those of you who support us every once in a while. All of you make up our successful growth and we greatly appreciate our long-term relationship.
We will continue to provide everyone with honesty, integrity and make you know we do care and appreciate you.
Connecting professionals to share stories of making new business relationships and creating opportunities.
Frank,
ReplyDeleteGreat blog post! Long term relationships are the key to long term business success. I had a similar experience just this past week. Received a call from a young professional about working with them to solve a need they had. They were referred by a long term client of mine, whom they trust, that had not been in direct communication with us for about a year. We came top of mind to our long term client when their associate came to them for advice because of how we treated them over the years. It is always a great confirmation that you are doing things the right way when a client considers you to be worthy of a direct referral!!
Enjoy the day!
Paul.