Using Social Media to Network

How do you use Social Media to Network?

Whenever I meet someone interested in building a business relationship, one of the natural steps is to send an invitation to connect via LinkedIN.  

Once this individual accepts the connection, the next step is to send an e-mail to say thanks and to request a meeting or phone call to continue the discussion of the initial meeting. 

These couple of steps have created many new connections and opportunities.  

Adding twitter followers and blogging to reach out to your connections becomes the next part of the social media process to network and communicate to your audience.

The questions you ask are:  How often to communicate?   What message to send?

All part of building your social media strategy - how are you building yours?